Grassroots Social Movement Adds New Option to Expand Efforts Aimed at Breaking the Stigma of Addiction

Heroes 6K Virtual Race SeriesBrentwood, TN | March 6, 2018 – Since it was founded in 2011, Heroes in Recovery is proud to say it has hosted over 45 6K races in 12 cities across the United States. The races are a 6K, not a 5K, which not only represents the six letters in the word “HEROES,” but also symbolizes the extra distance people in recovery go to achieve a healthier lifestyle.

Additionally, the Heroes in Recovery movement has collected over 1,500 inspiring stories of recovery to encourage others and remind them they’re not alone. Together, this reflects the Heroes’ mission: eliminate the social stigma that keeps individuals with addiction and mental health issues from seeking help and create an engaged sober community that empowers people to get involved, give back and live healthy, active lives. While grateful for these achievements, the Heroes in Recovery team knows the demand for an addiction and mental health social movement is greater than ever.

In response to this need, Heroes in Recovery is honored to announce its’ new virtual 6K race series in addition to the six live races it will host in 2018 at various locations around the country. Participants can register for a traditional 6K held in a city near them or select virtual participation. Virtual racers have the freedom to run or walk anytime, anywhere, while receiving exciting gear from the Heroes in Recovery team to help spread the Heroes message. Sign up for one, two or up to six virtual Heroes 6Ks. The more races a participant registers for, the better the swag they receive.

Some participants run to celebrate their own recovery, while others walk to remember a loved one they lost to addiction. But the Heroes races aren’t just about crossing the finish line — they’re about bringing together a community to support local charities as well. A total of 11 different organizations across the country will benefit from the Heroes in Recovery 6K race series throughout the year. These nonprofit charities often serve populations that face barriers to finding treatment.

The traditional Heroes 6K Live Race schedule:
San Diego, California: April 7, 2018
Orange County, California: April 21, 2018
Memphis, Tennessee: May 19, 2018
Atlanta, Georgia: June 30, 2018
Leiper’s Fork, Tennessee: September 8, 2018
Kalamazoo, Michigan: September 23, 2018 (link coming soon)
Palm Springs, California: January 2019

Our virtual participation video can be viewed here. For more information or to register for a race, visit and choose “Heroes 6K.” For sponsorship inquiries regarding Heroes in Recovery virtual participation boxes or to share your story, contact: Heidi Huerta, Heroes Community Manager at

About Heroes in Recovery:

According to the Substance Abuse and Mental Health Services Administration (SAMHSA), 23 million people needed addiction treatment last year and only three million sought help. Additionally, ten million Americans did not receive needed mental health care. The stigma associated with substance abuse and mental health disorders creates a significant barrier that keeps individuals and families from seeking help.

Heroes in Recovery is a grassroots social movement created to break the stigma surrounding addiction and mental health issues. Powered by Foundations Recovery Network, the movement seeks to recognize the heroic effort it takes to seek help and sustain recovery. With a mission to establish relationships and celebrate every victory big and small, Heroes in Recovery aims to be an educational tool that raises awareness in communities and reminds individuals on the recovery journey that they are not alone.

One of the main Heroes in Recovery events is the 6K race series. Instead of the traditional 5K distance, participants run and walk an extra kilometer to represent the additional effort it takes to sustain sobriety and a life in recovery. With the option to participate in-person at a live event or from anywhere virtually, Heroes 6Ks support local charities all over the country who are helping to break the stigma. For more information or to register for any of the Heroes 6K races, visit


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Kaitlin Pickrel
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